Digital marketing Finland is a must if you want to succeed with your business in Finland. In this article, we will cover the what, the how and the why of digital marketing Finland so that you can tackle it like a master.
What is digital marketing?
Before we can get to the how and why of digital marketing Finland, we need to know what it actually is. Digital marketing is also known as online marketing. As its name suggests, it means marketing and finding potential customers for your product or service using different forms of digital communications such as the internet.
Just like the digital world, digital marketing has many different forms. For example, digital marketing can mean for example display ads, online videos, search engine optimization, social media content and paid ads.
Types of digital marketing
Like said before, digital marketing has many different forms. Next we will dive into the different types and quickly explain a few of the most popular types of digital marketing.
Search engine optimization
SEO – or search engine optimization – means optimizing your website and its content so that it will rank highly on search engines like Google’s search results. Technically SEO could be seen as more of a tool for marketing rather than a type of digital marketing but either way it is important when it comes to digital marketing.
Search engine optimization walks hand-in-hand with content marketing. The key to search engine optimization is high quality content. In order for your marketing content to do well and turn into conversions, it needs to rank highly.
Content marketing
The point of content marketing is to attract leads that will eventually convert into paying customers. The way this is done is with engaging and high quality content. High quality content on its own won’t cut it though. The content needs to also rank in search engines in order for it to reach potential leads. This is where SEO steps into the picture. Just like with many other marketing strategia, with content marketing too, SEO plays a crucial part in.
Unlike with other types of marketing strategies, content marketing tries to pull the potential customer into your sales funnel with valuable free content. The free content can be for example e-books, blog posts, free templates, newsletters or white papers.
Social media marketing
Just like the name suggests, social media marketing means reaching potential customers and building brand awareness on social media. The goal is to engage with your customers, spark conversation and bring awareness to your brand and key message. With social media marketing the goal is to highlight your product or service, create conversation, build your brand and share your company culture. All while trying to engage as many potential customers into your business as possible.
The most popular platforms for social media marketing are Facebook, Instagram and Twitter. Linkedin and Youtube are not far behind and also used a lot. However, the key is to use whatever platform your target audience is using. An interesting alternative to social media marketing could be native advertising.
Pay-per-click marketing
Pay-per-click – or PPC marketing – means that you will pay a certain amount every time someone clicks on one of your digital ads. The ads can be displayed on social media or search engines. So instead of paying a certain amount to have your ad displayed certain times, you will only pay when someone interacts with your ad.
The key to successful PPC marketing is to target your ads to the right people. You wouldn’t want someone looking for a new car to click your ad about bicycles because your product is not what they are looking for. They will most likely not end up converting and you will pay for a wasted click. This is why targeting specifically to potential customers is very important with PPC.
Affiliate marketing
Affiliate marketing is a tactic of digital marketing where one makes money by promoting another person’s product or service. If you are the affiliate, you will promote a product or service. If a sale happens, you’ll make a commission every time someone purchases the product you promote. On the other hand, if you are the business that uses someone to promote your product, you will pay a fee to them every time they help you make a sale.
There are a few things to keep in mind with affiliate marketing. Number one thing is keeping in mind your target audience. Whether you are the affiliate or the business using a promoter, making sure the product fits with the audience is crucial.
Why digital marketing Finland has potential
Digital marketing Finland is important and has potential for multiple reasons. The few obvious and clear ones are the high usage of electronic devices and access to the internet in the country.
The point of marketing has always been to connect with your potential customers wherever they are. With more than 96% of Finland’s households having access to the internet, it is clear that you can find your target audience in Finland on the internet.
This is why digital marketing Finland is so important and has a lot of potential. 98% of 25-34 year olds in Finland have a smartphone and the time spent on their phones is only increasing year by year. It is important to understand how and where your target audience spends their time in order to connect with them.
Another reason why Finland has a lot of potential with digital marketing is its increasing number of foreign speakers. With the amount of foreign-language speakers only increasing in the past years, the potential for English business opportunities rises.
How to get started with digital marketing Finland
Now that you know the what and why, you can start thinking about the how. A good way to get started with digital marketing is to start with free marketing strategies. You can do a lot with content and social media marketing without having to spend any money. Especially when you optimize the content.
Trying to master everything at once might be too much to handle in the beginning. A great way to get started is to focus on one type of digital marketing. Maybe start with content marketing for example. First master the good quality content and optimize it. Once you have that in the bag, it is easier to move into PPC and affiliate marketing.